"Are you flexible with your prices?"

 By Evan –
3-Minute Read

I've heard from other photographers how they've been SUPER offended when a prospective client asks this question. I mean, on one hand I get it. They have created a business out of their art to make a living and some random person is questioning their value. That can hurt. As artists, we want validation. We want people to love our work and be willing to pay the price that reflects how much we value it!

But at the same time, I don't blame couples for asking the question. If you do, I will actually take responsibility for not clearly communicating our value. 

"It's only worth what someone is willing to pay" 

– Mom

My mom had a saying when I would want some stupid shit: "It's only worth what someone is willing to pay". It's taken me a while to fully realize this, but she's right. It's not that you can't afford a videographer, you're just not willing to pay more than what you value it.

Some couples want a videographer, but they only value a $1000 film. Other couples want a videographer but they value a $10,000 film. And my guess is that neither of these couples will want to hire a $3000 videographer! Even if the second couple will save a lot of money, they want a film that is worth what they will value.

It's like when I buy a new camera. There are a lot of cameras I could buy for $500, but I value the performance and quality that only comes from a $3000 camera. And if I find that camera selling for $500, I'll be skeptical.

 
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"But can we modify the package to save some money?"

We care a lot about every wedding we do, from the gear that we use to the friendships that we create. We don't want to compromise in any way. Even if it's our hundredth wedding, it is still most likely your first, so it deserves our full attention. 

And as much as we care about your wedding, we want you to care about our work. We have been lucky to have worked with so many wonderful couples that really valued the time and effort we poured into making their memories last, but we've also worked with couples that have not valued our creativity. 

It is difficult to work with someone who doesn't think your work is important. Even if they are willing to pay full price! More than the money, we want to provide something that will be loved and cherished by you and your family for decades. That is why we do what we do.

"So... do you offer discounts?"

If you're still asking the question, then one of two things is true:

  1. You don't value the services that we offer at the price we are asking, or
  2. You don't fully understand the value of the services we are providing.

If number 1 is true, that is totally fine. The awesome thing about the wedding industry is that there are a lot of options at a lot of different price points. We can even recommend some alternatives.

But if number 2 is true, then I will take it as a challenge to better understand what is valuable to you and how we can meet your expectations.

So if you want to ask about prices, I won't be offended. But if you appreciate our style and will value having these memories of your wedding day, come over for a drink. Tedi makes a mean Long Island. 

 
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Evan Bergen